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ºÚÁϳԹÏÍø’s new strategy delivers unique smart digital marketing solutions and helps businesses connect to consumers through the new world of conversational commerce

ºÚÁϳԹÏÍø • Feb 20, 2020
ºÚÁϳԹÏÍø plans to re-affirm and grow its position as the No.1 digital marketing service provider for all types of local businesses* in the UK, by launching a new range of smart solutions, delivered by a customer-obsessed organisation.

It also plans to evolve and transform ºÚÁϳԹÏÍø.com, by connecting businesses and consumers through messaging and conversational commerce. ºÚÁϳԹÏÍø has partnered with a leading messaging platform provider to develop AI-driven local messaging marketplaces that provide unique experiences to consumers and new monetisation opportunities.

Stabilise and grow ºÚÁϳԹÏÍø’s position with unique smart digital marketing solutions

ºÚÁϳԹÏÍø is launching a new range of smart digital marketing solutions, starting with ºÚÁϳԹÏÍø Smart Performance in April 2020. Working in partnership with GotU, ºÚÁϳԹÏÍø will be the first to deliver smart technology at scale to help businesses optimise their advertising spend across Google Ads, social adverts and online display networks. These new solutions will build campaigns faster and to a higher quality but, most importantly, will also deliver a significant increase in returns for customers’ investments.

Evolve and transform ºÚÁϳԹÏÍø.com by connecting businesses to consumers through the new world of conversational commerce

ºÚÁϳԹÏÍø has partnered with leading messaging platform provider LivePerson to develop the ºÚÁϳԹÏÍø.com proposition; securing its position at the heart of the new world of conversational commerce. With over 100 billion messages sent on WhatsApp, Facebook Messenger and Instagram every day, the evidence is clear - this is how consumers want to communicate. Messaging is also the future language of commerce, harnessing artificial intelligence and digital voice assistants to power the devices of the future, however most businesses are not ready to take advantage of this opportunity. With 3m business listings and over 125k ºÚÁϳԹÏÍø for Business app users, ºÚÁϳԹÏÍø has more relationships with businesses than anyone else in the UK and is ready to help them get connected.

Once messaging is established, the ºÚÁϳԹÏÍø.com brand will be transformed by building richer conversational commerce marketplaces on a local level, supported by rich data and insight. This will enable consumers to use messaging to find the best business, to get prices and quotes, find who’s available now, confirm bookings, make payments and review all within the messaging marketplace. ºÚÁϳԹÏÍø will develop local marketplaces in specific business categories and locations across the UK supporting by localised marketing investment.

ºÚÁϳԹÏÍø’s new strategy delivers unique smart digital marketing solutions and helps businesses take advantage of conversational commerce.

Claire Miles, CEO of ºÚÁϳԹÏÍø said: “We’re excited to announce our new strategy that will ensure ºÚÁϳԹÏÍø strengthens its position as a digital brand that is loved by both businesses and consumers. We have a great opportunity to differentiate our proposition in the market, using leading technology partners and combining that with the creation of a truly customer- obsessed organisation.

Following the rise of messaging and conversational commerce, ºÚÁϳԹÏÍø will evolve and transform ºÚÁϳԹÏÍø.com to provide a truly unique consumer experience. We have many business relationships across the UK and we’re ready to help them connect to this new digital world, and in turn help them to harness the power of data and technology to meet the rising expectations of consumers.”


- ENDS -
*Source: M-Brain research 2017, #1 in terms of revenue from sales of managed digital marketing services

About ºÚÁϳԹÏÍø

ºÚÁϳԹÏÍø Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. ºÚÁϳԹÏÍø Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.


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03 Oct, 2024
Research by driving experts at ºÚÁϳԹÏÍø has revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average of £38. Belfast is 3% above the average of £38, but learner drivers benefit from short wait times of 10 weeks. Demand for driving lessons is at an all-time high as the backlog from the pandemic continues. Until driving test capacity increases, the backlog is expected to only get worse, with high-demand areas having seemingly no end in sight. In 2024, there are an estimated 3,712,728 learner drivers in the UK competing for driving test slots, but the Driving Vehicle Standards Agency (DVSA) can only accommodate 2,042,976 of them. This means that demand for driving tests is expected to exceed capacity by 82%. This pressure only continues as data from the DVLA shows that , from January to March 2024 (Quarter 4), 666,000 car theory tests were conducted in Great Britain, an increase of 12% from January to March 2023 (Quarter 4). Equally, from January to March 2024 (Quarter 4), 561,000 car practical tests were conducted in Great Britain, an increase of 25% from January to March 2023 (Quarter 4). The delays in booking tests and the ongoing backlog are causing major frustrations for both drivers and instructors. Learners are having to take more lessons to make up for the additional waiting time and instructors are unable to take on more drivers due to the backlog. According to a survey from car insurance provider Marmalade , 77% of learners have cited that the extra cost of more lessons has been their biggest frustration. DVSA says that learners will need an average of 45 lessons to pass a test , working out around £1,710 per student. However, with wait times for tests now at an all-time high at an average of 21 weeks across the country , driving instructors and their students are in a crisis. Learners across the country are facing a postcode lottery when it comes to waiting for a driving test slot, and most centres are seeing over double the wait times of pre-pandemic levels, which saw an average of only 6 weeks. Leeds and Belfast revealed as the best cities for learner drivers in the UK Taking into account the average cost of driving lessons in each city, the average wait times and driving test search demand, ºÚÁϳԹÏÍø has created a list of the best cities to be a learner driver in 2024. It’s revealed that Leeds and Belfast are officially the best cities to be a learner driver. With driving lessons averaging at £33 per hour in Leeds, this city makes an affordable choice for most learner drivers at 13% less than the national average. While driving test wait times are still relatively high at 20 weeks, this is one week less than the national average, and search demand in the city is slightly less than the national average, seeing 1,700 searches each month. Belfast averages £39 for driving lessons, which is 3% more than average, however drivers benefit from short test wait times at only 10 weeks. Belfast also has a smaller search demand of 1,400 searches each month for “driving lessons Belfast”. London is ranked as the worst place for learner drivers. The average driving lesson costs are second highest in the country at £41 per hour, 8% over the national average. London has the second highest wait times at 23 weeks, which is mirrored in its monthly search demand, which is the highest in the UK with over 2,800 searches for “driving lessons London” each month.
27 Aug, 2024
New research by driving experts at ºÚÁϳԹÏÍø has revealed the UK’s top 10 speed camera hotspots and which regions are catching drivers out this summer. Looking at police records from every county across the UK between the periods of July 2023 and August 2023, the experts at ºÚÁϳԹÏÍø have revealed that Surrey takes the top spot for the most speeding violations in the UK with 22,811 between July and August 2023. In 2023, 203,801 people were found guilty of a speed limit offence - this is a decrease of 8% when compared to the previous year, but an increase of 85% since 2011. Across the UK, there are now around 7000 cameras on the road networks, catching drivers out across the country - from speeding violations to using a phone whilst driving, or parking illegally. Below, the driving experts at ºÚÁϳԹÏÍø have identified the top ten speed camera capitals in Britain: Top 10 UK regions with the highest number of speeding offences The UK’s number one speeding hotspot in the UK is Surrey with 22,811 speeding violations between July-August 2023 . Within Surrey, the speed camera hotspot that has been catching the most drivers on the road is the M25/M3 Junction. The location coming in second for the most speeding violations is West Mercia. West Mercia saw 21,266 speeding violations in the period of July-August 2023, with the M5 J8 SB speed camera catching the most speeding violations. The location coming in third highest for speeding violations is Nottinghamshire, with 16,400 violations being caught. The M1 North Bound between Junction 26 and 27, Notts has been identified as the location that catches the most speeding violations in Nottinghamshire between July-August 2023.
01 Jul, 2024
Wimbledon kicks off on July 1st and is expecting around 54.3 million people to be watching the matches this year. With that many eyes on the revered courts, it is understandable why Brits will be attempting to replicate their own Wimbledon-worthy lawn at home this summer. In the run-up to the biggest tennis event of the year, search demand for “how to make your lawn green” has increased by 85% over the last 14 days. With this in mind, gardening experts at ºÚÁϳԹÏÍø have spoken to gardener and landscaper Simon Akeroyd to find out how to achieve a Wimbledon-worthy lawn at home this season. The most popular lawns in the world Wimbledon is a quintessentially British event known for its lush green courts that have been meticulously groomed for 15 months before the championships. The Wimbledon Centre Court is one of the most famous lawns in the world thanks to its nine tonnes of grass seeds being planted every year with precision, and daily maintenance that helps create the Perennial Ryegrass courts we see today. The most popular lawn in the world when looking at search demand is The Old Trafford Cricket Ground, with a monthly search demand of 8,000. Kensington Palace Gardens comes in second for the most popular lawn in the world, with a monthly search demand of 3,300. Taking third place is the Wimbledon Centre Court, which sees a monthly search demand in the UK of 2,200.
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